Friday, June 18, 2010

PIDDIX 24/7


by Marian Cates

Alice in Wonderland

collage by Corrina

CORINNA OPENED HER ETSY SHOP, PIDDIX, in 2007, working on it in her spare time. She was successful at selling her collage sheets on a part-time basis. But the more successful she became with piddix, the more time she needed to devote to her shop.

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FINALLY, she reached the point when she must choose between her day-job with the non-profit and self-employment as an Etsy crafter.She knew that she would miss her colleagues. On the other hand, she longed to be in charge of her own business--with no meetings, committees and paperwork.

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NO MORE WAITING FOR APPROVAL for what she wanted to do -- this was important to her. She thought that devoting herself full-time to piddix would be relatively secure, because her sales figures were so high. In preparation for this change, she took a small-business class, saved up a nest egg, and made lots of lists and plans.

Women with Secrets

Click here for piddix


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FULL-TIME CRAFTING turned out to be harder and more tiring than she had imagined. She found herself working longer hours and making less money than she had thought she would.

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HOWEVER, PIDDIX 24/7 also turned out to be more rewarding than she had expected. If she wanted to make a change, she could just do it. No paperwork or seeking approval from a boss. Corinna was solely responsible for the success or failure of piddix and she found that she enjoyed the responsibility and its challenge.

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FLUCTUATING SALES came as a shock. From the inception of piddix, sales of her collage sheets climbed every month. Imagine how horrified she was, when she quit her day-job and suddenly her sales plummeted.

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EVENTUALLY, SHE REALIZED that sales of collage sheets fluctuate. In summer and winter her business boomed, while spring brought a slow-down. Once she recognized that seasonal fluctuation in collage-sheet sales is usual, her panic abated. 

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"YOU HAVE TO LOVE WHAT YOU'RE DOING to do well" -- a saying that Corinna had thought was a myth. But after a year of full-time crafting, she finds that her life happily revolves around piddix.

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CORRINA LOVES THE NITTY-GRITTY of piddix--scanning images, research, graphic design. In her "free" time, she explores bookstores and antique stores, seeking images for piddix. Piddix fills her life with inspiration & satisfaction.

Alice in Wonderland
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ON A TYPICAL WORKDAY, Corinna has two work periods. The first is from 10 to 5 p.m., with perhaps a break or two for lunch or playing with her children. At 9 p.m. she resumes work on piddix, usually continuing until 2 a.m. On average, she works 60 - 70 hours a week.

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CORINNA ADMITS that she makes less money now than she did when she had a day-job. Of course, she would prefer to make more money. She wishes that she and her family had more discretionary funds for travel, eating out and cultural activities.

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BUT SHE'S FOUND CREATIVE WAYS -- using credit cards with bonus and rewards plans, coupons, and kid-friendly happy hours -- to enable the family to engage in the activities that they love.

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WHEN SHE LISTED her first collage sheet in 2007, there were fewer than 1000 such sheets for sale on Etsy. Now there are over 30,000 collage sheets. Shops selling them have gone from fewer than 10 to several hundred.


Vintage Bird Engravings

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SHE EXPLORES SHOPS, to see how they're attracting buyers, pricing their products, and designing their shops. She compares her shop to theirs. She doesn't copy those other shops. Instead, she looks for insights into what makes a shop financially successful. And she applies those insights to piddix.

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"A CRAZY YEAR" is how Corinna describes her first year. Sales going up and down, her spirits going up and down with them. Now, with her first year under her belt, she looks forward to improving her shop and her collage sheets, so that her second year will bring more income, for less work. A good goal. May she reach it!

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based on the January 12 Etsy Storque Blog
Original Story by: "marymary"
http://www.etsy.com/storque/spotlight/quit-your-day-job-piddix-2880/

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CORRINA'S PROFILE "Inspired by nature, worldwide travels, and vintage illustrations, piddix, LLC, provides the highest quality graphics to use in your crafting and design applications. Owner Corinna Buchholz regularly travels across the country with her family, a scanner and camera to gather inspiration in archives, beaches and mountains. Back home she uses her 15+ years of graphic design experience to create professional, unique designs that have made her one of the top selling clip artists online. Piddix images are in use in nearly 50 countries and have been featured in countless publications, including Belle Armoire Jewelry, HGTV, Stringing Magazine, Modish and two upcoming books.

Bulldog by Marian Cates

Bulldog by Marian Cates
Click for prints, canvases & various products

Burrowing Owl by Marian Cates

Burrowing Owl by Marian Cates
Click for prints and canvases & products

Jack Sprat Mother Goose Rhyme by Marian Cates, from a vintage illustration

Jack Sprat Mother Goose Rhyme by Marian Cates, from a vintage illustration
Click for prints, canvases & products

Robin Hood by Marian Cates, from a vintage illustration